WORK ✸ BRAND
WGSN brand repositioning & visual identity / 2022
Developed new brand strategy and visual identity in partnership with senior leadership and creatives, repositioning the brand as a data-driven forecaster
Fresha rebrand / 2023
New brand positioning and visual identity with implementation across marketing and product
WGSN brand video / 2022
Concept, script and execution. Produced in partnership with Margarita Iosif, video editor
Fresha case studies / 2022-3
Customer testimonials include videos, still photography, one pagers, social media and blog activations.
WGSN x Cannes Lions / 2019
Partnership between WGSN and Cannes Lions to reveal the key consumer forecasts 2 years ahead, breaking down how people will think, feel and behave, and what products and experiences they’ll want to buy.
Responsible for establishing the partnership, coordinating marketing promotion and driving content development pre, during and post event.
WGSN trend video ‘Snackable Lifestyles’ / 2022
Concept, development and script. Produced in partnership with Brazilian creatives Criatura Studio.