ABOUT
Nina Giglio is a creative thinker and storyteller with a background in graphic design and branding.
PROFILENina has a curious, narrative-driven approach and a passion for connecting with people through visual and content experiences.
With specialisations in consumer anthropology and digital marketing, Nina has a masters in Architecture and Urbanism from University of São Paulo and has a specialisation in Brands and Innovation from the Amsterdam Fashion Institute.
São Paulo born, London based, Nina skillfully navigates cross-cultural global teams with ease. In her roles, she's a vocal advocate for women in leadership and creating equitable and diverse environments
Currently telling customer-centric stories through compelling content and engaging visuals as Head of Marketing.
✸ Customer-centric creative leader with a proven track record of establishing global marketing programs that fuse business impact and creativity. Implemented a content marketing framework that elevated customer lifetime value, maximised product usage, and drove awareness, generating £6.4M+ in business opportunities within 12 months
✸ A seasoned brand strategist who successfully repositioned a 25-year old brand as a leader in data-led consumer insights, overcoming historical objections and penetrating new markets. Achieved exceptional client retention rates, driving new business opportunities, and attaining the highest global net promoter score to date while overachieving budget forecasts by 11%
✸ Proven track record of delivering impact in a short period of time across various environments, from tech scale-ups to established global companies. Instrumental in structuring and leading the Marketing team, scaling from two to 14 members while achieving a remarkable 163% growth in marketing qualified leads in 9 months
Experience
-
• Leading on Marketing strategy, planning and execution for the Cannes Lions Festival, Awards and Commercial Partnerships
• Collaborating with Dubai Lynx, Spikes Asia and Eurobest regional marketing teams to deliver marketing strategy and planning for our global festivals
• Working cross-departmentally to elevate and drive customer-led on-site experiences at the Festival
-
• Spearheaded Fresha's rebrand, guiding the strategy, brand guidelines, visual identity, tone of voice and positioning
• Responsible for Marketing creative projects from brief to delivery, collaborating with departments and external agencies to deliver assets in a range of digital formats
• Led a 10-member global Content and Creative in-house team, freelancers and agencies to deliver customer-centric campaigns with engaging content and art direction
• Amplified brand awareness through social media, content marketing and PR campaigns, achieving a 64% digital community growth in 9 months
• Defined and implemented product propositions and demand generation campaigns, achieving a 20% growth in active partners within 9 months
• Implemented a customer journey framework from onboarding to ambassadorship that fostered a 10% YoY growth in partner conversion rates
• In charge of a yearly £500k budget, reporting on performance to leadership and investors
-
• Repositioned the brand as a leader in data-led consumer insights, opening new markets and overcoming historical client objections. Successfully collaborated with design and content teams to innovate creative and content approaches in line with the brand's DNA
• Led the content marketing strategy, engaging 500k+ clients and prospects from start-ups to Fortune 500 companies, resulting in £2M+ in business opportunities within 3 months
• Orchestrated cross-brand global marketing campaigns and client partnership strategies, partnering with other brands to increase cross and upsell opportunities, enhance the portfolio's offering and strengthen positioning
• Led internal collaborators and external agencies to deliver high quality social media, PR and content marketing campaigns, owning marketing budget and delivering comprehensive performance reports to senior leadership
-
• Established a global content marketing framework that maximised customer lifetime value, product usage and awareness, driving £6.4M+ in business opportunities within 12 months
• Drove brand awareness through content-driven PR and social media strategies to achieve a 25% YoY growth in followers (1M+), and secure 120+ tier 1 media placements
• Unlocked new revenue streams by identifying whitespace opportunities within the SME segment. Defined the brand proposition and product offering in partnership with the executive leadership, culminating in the launch of the new product "Start by WGSN"
• Implemented an effective cross-department collaboration process, enabling seamless delivery of customer-centric creative assets across all Marketing areas
• Managed the Social Media Executive, external agencies and freelancers, maintaining efficient area budgets and providing performance updates to senior leadership
-
• Led a new creative direction for digital marketing channels, collaborating with Design and Video teams to create campaigns across email, social media and landing pages
• Optimised the global digital marketing strategy, driving a 20% growth in won opportunities YoY, by exploring sub-utilised channels to improve conversion rates.
• Implemented a content marketing strategy in partnership with the Chief Content Officer to address key audience challenges and deliver trend information to 810k+ people monthly
• Managed freelancers and area budgets, providing performance reports to senior leadership
-
• Translated the global branding into regional guidelines for increased effectiveness with Latin American audiences, working with design and video collaborators
• Led the regional on and offline marketing strategies to support client retention and drive new business, achieving a record NPS score of 85 across all global regions
• Enhanced the Sales-Marketing collaboration by establishing a framework that prioritised customer needs, streamlining the lead flow and optimising the pipeline management process. Achieved a substantial increase in converted leads and the highest number of monthly MQLs worldwide
• Managed the local design team, freelancers and budgets, reporting on performance to regional leadership
-
-
“Put simply, Nina is a creative powerhouse. She brings passion, boundless energy and a drive to make a difference. Her desire to always produce her best work is palpable; it’s as if she has an internal dynamo driving her forward. She uniquely combines creativity with a strong commercial focus. She will leave no stone unturned when it comes to finding ways of maximising the value of her campaigns. ”
Nik Dinning • VP Marketing, WGSN
Nina ignites an atmosphere of shared exploration that is contagious. She brings an unwavering enthusiasm for learning and cross-team collaboration, making her a pivotal partner to any Sales team. Her ability to seamlessly fuse innovation with a robust commercial mindset helps deliver game-changing outcomes. Her insatiable curiosity and collaborative spirit are unmatched.
Julia Faria • Head of New Business, WGSN
Skills
All-rounder creative
Curious and creative polymath with a love for all ingredients of storytelling and an unmatched attention to detail. Ability to create and implement creative briefs from concept to content and creative.
Experienced B2B marketer
Strategic 360º approach to marketing, combining creativity and a keen commercial eye to clients’ needs. Able to craft and deliver relevant and successful content and comms to clients in a B2B environment.
Growth-focused team leader
Empathetic leader with experience building successful teams and developing individuals. Experience in both large-scale global businesses and startups, working in fast-paced environments.
Natural communicator
Excellent written and presentation skills with unmatched storytelling angles. Well-versed in presentations to senior leadership, investors, and clients, navigates well between the boardroom and a 800-people audience.
Detail-oriented project manager
Proven track record in successfully managing simultaneous initiatives for timely and high-quality delivery. Experienced in generating creative ideas, fostering collaboration, and influencing stakeholders and global teams.
Softwares, platforms and more
Proficient in the Adobe Creative Suite, Google Suite, Salesforce, Marketo, Notion, Asana, Microsoft Office, public speaking, copywriting and presentations.
Get in touch
-
https://www.linkedin.com/in/ninagiglio/
-
nina.bgiglio@gmail.com
-
ninagiglio.com