ABOUT

Senior marketing leader with a track record of driving growth, building brands and leading global teams across events, B2B and tech.

PROFILE

Strategic and commercially minded, Nina combines customer insight, creativity and business thinking to turn complex propositions into compelling brands, experiences and go-to-market strategies.

Experienced in leading high-performing teams and integrated marketing programmes spanning audience acquisition, ticket sales, partnerships, awards, brand experience and customer engagement.

Strategic and commercially minded, with a creative foundation in branding, content and design, Nina specialises in turning complex propositions into compelling stories and go-to-market strategies that connect with audiences and deliver measurable business results.

Having built and led global marketing teams across both high-growth and established organisations, working across markets, cultures and disciplines to bring strategy to life. Nina's experience spans the full marketing funnel – from positioning and demand generation through to customer experience, retention and advocacy.

São Paulo born, London based, Nina navigates cross-cultural global teams with ease. In her roles, she's a vocal advocate for women in leadership and creating equitable and diverse environments.

Currently leading global marketing across events, awards and partnerships at LIONS, connecting audience growth, commercial impact and creativity.

✸ Global growth and portfolio leader with a proven track record of growing audiences, expanding marketing's commercial influence and launching new propositions across complex global businesses. Delivered 14% YoY growth in delegate pass sales and 30% growth over three years, increased marketing's influence on €60M+ in partnership revenue, and introduced new propositions and channels that increased share of voice across target markets.

✸ Commercially minded marketing leader with a proven track record of connecting brand strategy with measurable business growth. Generated £6.4M+ in business opportunities within 12 months, delivered 163% growth in marketing qualified leads in 9 months, and drove audience and customer growth across global B2B and technology businesses.

✸ Strategic brand and customer leader experienced in repositioning established brands, developing new propositions and creating customer experiences that drive engagement and growth. Repositioned a 25-year-old global brand as a leader in data-led consumer insights, achieving the highest global NPS to date while exceeding budget forecasts by 11%.

✸ Experienced people leader who builds high-performing teams and operating models across fast-growth and global organisations. Scaled a Marketing function from 2 to 14 people, while leading multidisciplinary teams across brand, content, creative, events and growth.

Experience

  • Leading global marketing strategy across LIONS' Festival and Awards portfolio, with responsibility for audience growth, commercial performance, brand positioning and customer experience.

    • Lead global marketing strategy and go-to-market planning across Festival, Awards and commercial partnership objectives.

    • Drive audience acquisition, ticket sales, retention and market development across global customer segments.

    • Lead marketing strategy for the Cannes Lions Awards, driving participation and growth across agencies, brands and priority markets.

    • Partner with senior Commercial, Content, Product, Creative and Events stakeholders to align customer, brand and business priorities.

    • Lead and influence regional marketing teams across Eurobest, Dubai Lynx and Spikes Asia, creating greater alignment across the global portfolio.

    • Shape the customer experience and brand proposition, connecting acquisition messaging with the on-site experience and identifying opportunities to increase engagement and perceived value.

    • Identify opportunities to leverage the wider LIONS portfolio, connecting brands, audiences and propositions to drive growth and customer value.

  • • Leading on Marketing strategy, planning and execution for the Cannes Lions Festival, Awards and Commercial Partnerships

    • Collaborating with Dubai Lynx, Spikes Asia and Eurobest regional marketing teams to deliver marketing strategy and planning for our global festivals

    • Working cross-departmentally to elevate and drive customer-led on-site experiences at the Festival

  • • Spearheaded Fresha's rebrand, guiding the strategy, brand guidelines, visual identity, tone of voice and positioning

    • Responsible for Marketing creative projects from brief to delivery, collaborating with departments and external agencies to deliver assets in a range of digital formats

    • Led a 10-member global Content and Creative in-house team, freelancers and agencies to deliver customer-centric campaigns with engaging content and art direction

    • Amplified brand awareness through social media, content marketing and PR campaigns, achieving a 64% digital community growth in 9 months

    • Defined and implemented product propositions and demand generation campaigns, achieving a 20% growth in active partners within 9 months

    • Implemented a customer journey framework from onboarding to ambassadorship that fostered a 10% YoY growth in partner conversion rates

    • In charge of a yearly £500k budget, reporting on performance to leadership and investors

  • • Repositioned the brand as a leader in data-led consumer insights, opening new markets and overcoming historical client objections. Successfully collaborated with design and content teams to innovate creative and content approaches in line with the brand's DNA

    • Led the content marketing strategy, engaging 500k+ clients and prospects from start-ups to Fortune 500 companies, resulting in £2M+ in business opportunities within 3 months

    • Orchestrated cross-brand global marketing campaigns and client partnership strategies, partnering with other brands to increase cross and upsell opportunities, enhance the portfolio's offering and strengthen positioning

    • Led internal collaborators and external agencies to deliver high quality social media, PR and content marketing campaigns, owning marketing budget and delivering comprehensive performance reports to senior leadership

  • • Established a global content marketing framework that maximised customer lifetime value, product usage and awareness, driving £6.4M+ in business opportunities within 12 months

    • Drove brand awareness through content-driven PR and social media strategies to achieve a 25% YoY growth in followers (1M+), and secure 120+ tier 1 media placements

    • Unlocked new revenue streams by identifying whitespace opportunities within the SME segment. Defined the brand proposition and product offering in partnership with the executive leadership, culminating in the launch of the new product "Start by WGSN"

    • Implemented an effective cross-department collaboration process, enabling seamless delivery of customer-centric creative assets across all Marketing areas

    • Managed the Social Media Executive, external agencies and freelancers, maintaining efficient area budgets and providing performance updates to senior leadership

  • • Led a new creative direction for digital marketing channels, collaborating with Design and Video teams to create campaigns across email, social media and landing pages

    • Optimised the global digital marketing strategy, driving a 20% growth in won opportunities YoY, by exploring sub-utilised channels to improve conversion rates.

    • Implemented a content marketing strategy in partnership with the Chief Content Officer to address key audience challenges and deliver trend information to 810k+ people monthly

    • Managed freelancers and area budgets, providing performance reports to senior leadership

  • • Translated the global branding into regional guidelines for increased effectiveness with Latin American audiences, working with design and video collaborators

    • Led the regional on and offline marketing strategies to support client retention and drive new business, achieving a record NPS score of 85 across all global regions

    • Enhanced the Sales-Marketing collaboration by establishing a framework that prioritised customer needs, streamlining the lead flow and optimising the pipeline management process. Achieved a substantial increase in converted leads and the highest number of monthly MQLs worldwide

    • Managed the local design team, freelancers and budgets, reporting on performance to regional leadership

LINKEDIN

With an unusually multidisciplinary perspective spanning consumer anthropology, architecture, branding and digital marketing, Nina brings a distinctive approach to understanding people, shaping brands and designing experiences that connect with audiences. London-based, she has extensive experience leading cross-cultural teams and marketing programmes across international markets, and holds a Master’s in Architecture and Urbanism from the University of São Paulo and a specialisation in Brands and Innovation from the Amsterdam Fashion Institute.

“Put simply, Nina is a creative powerhouse. She brings passion, boundless energy and a drive to make a difference. Her desire to always produce her best work is palpable; it’s as if she has an internal dynamo driving her forward. She uniquely combines creativity with a strong commercial focus. She will leave no stone unturned when it comes to finding ways of maximising the value of her campaigns. ”

Nik Dinning • VP Marketing, WGSN

Nina ignites an atmosphere of shared exploration that is contagious. She brings an unwavering enthusiasm for learning and cross-team collaboration, making her a pivotal partner to any Sales team. Her ability to seamlessly fuse innovation with a robust commercial mindset helps deliver game-changing outcomes. Her insatiable curiosity and collaborative spirit are unmatched.

Julia Faria • Head of New Business, WGSN

Skills

All-rounder creative

Curious and creative polymath with a love for all ingredients of storytelling and an unmatched attention to detail. Ability to create and implement creative briefs from concept to content and creative.

Experienced B2B marketer

Strategic 360º approach to marketing, combining creativity and a keen commercial eye to clients’ needs. Able to craft and deliver relevant and successful content and comms to clients in a B2B environment.

Growth-focused team leader

Empathetic leader with experience building successful teams and developing individuals. Experience in both large-scale global businesses and startups, working in fast-paced environments.

Natural communicator

Excellent written and presentation skills with unmatched storytelling angles. Well-versed in presentations to senior leadership, investors, and clients, navigates well between the boardroom and a 800-people audience.

Detail-oriented project manager

Proven track record in successfully managing simultaneous initiatives for timely and high-quality delivery. Experienced in generating creative ideas, fostering collaboration, and influencing stakeholders and global teams.

Softwares, platforms and more

Proficient in the Adobe Creative Suite, Google Suite, Salesforce, Marketo, Notion, Asana, Microsoft Office, public speaking, copywriting and presentations.

Get in touch

  • https://www.linkedin.com/in/ninagiglio/

  • nina.bgiglio@gmail.com

  • ninagiglio.com

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